LiddUp Cooler Shines a Light on its Contents

Just in time for summer night parties, the LiddUp Cooler features an illuminated interior to let you see which beverage you’re choosing.

The cooler can provide more than 40 hours of continuous light from its single 9-volt battery and features a patented LED lighting system that provides enough light to see the contents regardless of how full the cooler is. The lights turn off automatically when the cooler is closed, and the developers claim the system is completely shock resistant and waterproof, even able to survive being tossed from a truck moving at 80 mph.

Besides helping party-goers differentiate between beverages, the cool could also be useful during camping (saving flashlight batteries) and emergency effort where an illuminating cooler would be practical.

More info:
[GIZMAG.COM]
[LIDDUP]